ENCOURAGE THE USERS TO LEAVE THEIR E-MAILS.
LET THEM KNOW WHAT KIND OF CONTENT THEY WILL RECEIVE.
Put in some details about your campaign and list the reasons to sign up.
Don’t forget the final call to action.
His response, “Ten years ago.” And then he asked if I would like to know the second-best time. I took the bait and said, “of course.” To which he answered, “today.”
Which brings me to the topic of this week’s column — references, testimonials and letters of recommendation. When is the best time to ask for one? When you don’t need it. And, just like planting fruit trees, the next best time is today.
Waiting until you are unemployed, underemployed or desperate for a new job is the worst time to hit up your network for a recommendation.
For one thing, your confidence is often at an all-time low, which means that you may be less willing to reach out for help. Waiting until you need that letter means that your most memorable successes are likely in the rear-view mirror, making it harder for your references to accurately recall your contributions. I’ve had clients hem and haw for months before getting up the courage to ask a colleague or former boss to write a few words about them. Don’t wait until you are asked for them; have your references ready to go before you start the job hunt.
Consider asking individuals from all levels of the organization to comment on their experience working with you. Doing so will provide a more robust snapshot of you as a professional and elevate your credibility.
It is important to realize that once you leave some companies put the kibosh on providing references that include anything more than dates of employment and job titles. Sharing so little information can give the erroneous impression that you left under less-than-ideal circumstances. Having letters of recommendation that attest to your achievements will counter this notion, especially when they include contact information.
Gain credibility with LinkedIn recommendations. My LinkedIn Professional Profile package can get you the visibility you are looking for. https://careercoachmonterey.com/services/
© 2017 Mary Jeanne Vincent. All rights reserved.